Marketing & Data Consultancy

Turning data into
measurable growth.

We help ambitious businesses build the marketing infrastructure they need to grow — from tracking foundations to full-funnel paid strategies and attribution that actually makes sense.

By the numbers

1.8×
Typical ROAS improvement
100%
Data-first approach
12+
Platforms & integrations
0
Cookie-cutter strategies

Everything between your data
and your growth.

01

Paid Advertising

Strategy and execution across Google, Meta, LinkedIn, and TikTok — built on clean data, not guesswork. We structure, launch, and optimise campaigns that drive real business outcomes.

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02

Marketing Attribution

Move beyond last-click. We build attribution models that reflect how your customers actually convert, giving you the confidence to make smarter budget decisions.

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03

Data Pipeline & Infrastructure

From Airbyte and Fivetran to BigQuery to Cloud Run — we design and maintain the data pipelines that keep your reporting accurate, timely, and reliable.

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04

Conversion Tracking & GTM

Web and server-side GTM implementation with event deduplication across all your advertising platforms. Built to last, not just to launch.

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We don't guess.
We measure, then decide.

Growth Engine was founded on a simple belief: most marketing problems are data problems in disguise. Whether it's fragmented campaign structures, broken tracking, or attribution that's steering your budget the wrong way — the answer is always in the numbers.

We work as an extension of your team, combining deep technical expertise with commercial instinct to turn complex data into clear, confident decisions.

Built for businesses that
take growth seriously.

A focused set of services that work individually or as a connected system — because the best results come when tracking, attribution, and paid media all speak the same language.

01

Paid Advertising

We plan, build and manage paid advertising campaigns across Google Ads, Meta, LinkedIn, and TikTok — designed from the ground up to drive qualified traffic and measurable revenue, not just clicks.

That means proper campaign architecture, bidding strategies tied to real business outcomes, and continuous optimisation informed by clean data rather than platform-native vanity metrics.

Google AdsMeta AdsLinkedIn AdsTikTok Ads Campaign ArchitectureBid StrategyA/B Testing
02

Marketing Attribution & Analytics

Last-click attribution is still the default for most businesses — and it's quietly misallocating budget every single day. We build attribution models that reflect how your customers actually behave across the full journey, from first touch to conversion.

From any-click and data-driven models through to custom BigQuery-based attribution pipelines, we give you the confidence to invest your marketing budget where it actually works.

Attribution ModellingBigQuery Data-Driven AttributionReportingBusiness Cases
03

Data Pipeline & Infrastructure

Reliable reporting starts with reliable data. We design, build, and maintain the pipelines that move data from your advertising platforms, CRMs, and e-commerce systems into structured, queryable form.

Our infrastructure work spans Airbyte and Fivetran integrations, BigQuery data modelling, Cloud Run deployments, and automated feed management — built to be robust, well-documented, and yours to own.

AirbyteFivetranBigQueryCloud Run Data ModellingXML FeedsGoogle Merchant Centre
04

Conversion Tracking & GTM

Conversion tracking is the foundation everything else is built on. We implement web and server-side Google Tag Manager setups that capture clean, deduplicated events across every advertising platform.

From GA4 and Google Ads to Meta CAPI and LinkedIn Insight Tag — every conversion counted once, and only once, regardless of browser restrictions or cross-device journeys.

Web GTMServer-Side GTMGA4 Meta CAPIEvent DeduplicationLinkedIn Insight Tag

Ready to build something that works?

Tell us about your business and we'll come back with a clear picture of where we can help.

Get in touch →

A consultancy built around measurable outcomes.

Growth Engine was founded to give ambitious companies access to the kind of senior marketing and data expertise that's usually locked inside large in-house teams or expensive retainer agencies.

We work across the full stack: from the tracking infrastructure that makes reliable measurement possible, through to the paid advertising strategies that put your brand in front of the right people at the right moment.

Our clients range from fast-growing e-commerce businesses to fintech scale-ups and B2B platforms. What they have in common is a desire to make better decisions with better data — and the ambition to grow as a result.

Data before opinion

Every recommendation we make is backed by data. We build the measurement infrastructure first, then let the numbers guide the strategy.

Built to last

We don't do quick fixes. Our tracking implementations, data pipelines, and campaign structures are engineered to hold up as your business scales.

A genuine extension of your team

We embed deeply with our clients — learning your business, your customers, and your goals before making a single recommendation.

Let's talk about your growth.

Whether you have a specific brief or just want to explore what's possible, we're happy to have an honest conversation.

Get in touch →

Let's talk about
what's holding you back.

We'd love to hear about your business.

Whether you have a specific project in mind or just want to explore what better tracking or attribution could mean for your growth, we're happy to have a no-obligation conversation.

Business
Growth Engine — an Orwin Consulting Business
Based
United Kingdom & Spain
Working with
UK & international clients